Putting Athletes First

Athlete PR builds business-sport partnerships that bring the very best benefits for all.

We develop long lasting partnerships

We Brits watch more than 6 BILLION hours of sport every year. That’s a huge ready-made market your business could easily tap into with the right sports connections.

What’s in it for the athletes? Well, sponsorship from businesses isn’t just a great way to bring in money. It’s also great for getting your name out there and building recognition.

All in all, bringing athletes, sports teams, and businesses together is a game-changing move for everyone involved.

About Athlete PR

Hi! I’m Simon O’Neill. I set up Athlete PR in May 2023 with the aim of offering a personalised PR service to professional athletes and sports teams.

I’ve a lot of experience in the sports industry. In my time I’ve been a Press Officer, Club Secretary, Committee Member and more. So I’ve seen firsthand how important it is for teams and individuals to build strong partnerships with local organisations (especially businesses).

I also know how important it is for sports teams and athletes to have a strong support network. Business and press partnerships can be a big part of this.

I love helping to build those partnerships and support networks between sports professionals, businesses, and local communities. I have a lot of experience with this, but am constantly looking to improve my service in any way I can. That’s why I’m currently studying for a BA in Business Management and Sport, with a module covering Athlete Psychology.

If you’re interested in what I could do for you, get in touch. I offer a free 30 minute informal consultation, and respond to all queries within 24 hours, even on weekends!



Good press can boost any career – especially a sports career. I can get you the positive press you need to take your career to the next level.

Commercial & Brand Ambassador

I match up athletes and brands to form the perfect partnerships. Want an athlete to act as your brand ambassador? Want a brand to promote? Athlete PR can help.

Career Support

Leaving your professional sporting career behind and not sure what to do next? I provide full support for your next steps, including helping you find your ideal new career.


Ensuring any press coverage you receive is positive and career enhancing is part of my service. If you’re struggling to get any attention from the media, or feel like your public image has some issues, I can change all that! Using my large press network, I can spread your story through the media, bringing attention and opportunities as well as boosting your professional reputation.

From interviews to podcast appearances to articles in popular sporting magazines, I can get your face and your story out there in positive ways. You’d be amazed at what a bit of good press can do for your career, so why not get in touch and I’ll sort out some media opportunities for you.

Brand Ambassador

Are you an athlete that could benefit from sponsorship? I can help. Tell me what kinds of products or businesses you’d like to be associated with, and I’ll find a match for you. I always make sure that any brand partnerships are a good fit for the athletes I work with – your new partnership will align perfectly with your interests, your career, and your personal values.

It works the other way round, too! Are you a business that wants to get your name out there via sports? I’ll find the perfect athlete to act as your brand ambassador. Together, you can gain a whole lot of positive attention and boost your mutual brands.

Career Support

Leaving a professional sporting career isn’t always easy. Because of the nature of the profession, a lot of athletes go straight into their sporting career from school. So, it’s not unusual for athletes to come out of professional sports without any non-athletic qualifications or experience.

That can make retiring from a sport a very daunting prospect. But don’t worry. My professional career support service is here to help. I’ll work with you to discuss alternative careers, help you get the qualifications you need, and put you in touch with organisations that can provide things like retraining grants.

There’s support out there for anything you need, from interview skills to full on qualifications. I can help you with a lot directly, and if there’s anything I can’t directly help with I can organise support from someone who can!


If you think any of my services could help you, your team, your business, or your brand, get in touch today. I pride myself on responding to all emails/queries within 24 hours – including at weekends!

If you want to find out more about what I can do for you, I offer a 30 minute informal chat for free. Drop me a message and we’ll organise a time to talk.

Email at